Keeve: The Commercial Intelligence Layer for Modern Agencies

Every agency has years of valuable commercial knowledge hidden across proposals, scopes, emails, project management systems, resource plans and financial data.

The problem is that this knowledge is fragmented.

Your teams know which deliverables consistently take longer than expected. They know which clients negotiate differently. They know where projects lost margin and which assumptions should have been included from the start.

But that knowledge is spread across disconnected systems and locked inside people’s experience.

Keeve brings that intelligence together.

Keeve is the commercial intelligence layer for modern agencies — connecting the information already inside your business to help teams scope, price and deliver work with greater confidence.

What is commercial intelligence for agencies?

Commercial intelligence means understanding the relationship between what an agency sells, what it promises, what it delivers and what it earns.

It connects the decisions made during the sales process with the outcomes that happen during delivery.

For agencies, that means answering critical questions:

• How should this project be scoped?
• What should be included?
• What should be charged?
• Which assumptions need to be documented?
• What happened the last time we delivered something similar?
• Where are we likely to lose margin?

Most agencies already have this information. They just do not have a way to use it when decisions are being made.

Why agencies lose margin without commercial intelligence

Agency profitability is often determined before a project starts.

A proposal may look profitable, but hidden risks can already exist:

• Missing deliverables
• Underestimated production effort
• Unclear client responsibilities
• Forgotten approval stages
• Additional technical, legal or brand requirements
• Previous lessons that were never carried forward

The problem is rarely that agencies lack experience.

The problem is that their experience is difficult to access.

Why traditional agency software is not enough

Modern agencies already have many systems:

• CRM platforms manage relationships
• Project management tools manage delivery
• Financial systems track revenue and costs
• Documents store proposals and scopes
• Communication tools contain decisions and negotiations

Each system contains part of the commercial picture.

But profitability depends on understanding the connections between them.

Keeve creates the intelligence layer across those systems, turning fragmented information into practical commercial insight.

Why AI needs agency context

AI tools such as ChatGPT, Claude and Gemini can generate proposals, scopes and documents quickly.

But out of the box, they do not know your agency.

They do not know:

• Your historic pricing
• Your rate cards
• Your delivery patterns
• Your client expectations
• Your previous scope changes
• Your margin performance

AI can help create content.

Commercial intelligence helps ensure that content reflects the reality of your business.

How Keeve helps agencies protect margin

Keeve helps teams:

Create stronger scopes

Use historical delivery knowledge to understand what work actually involves and reduce underscoping.

Make better pricing decisions

Understand previous projects, rates and outcomes when preparing new proposals.

Capture forgotten requirements

Identify missing deliverables, assumptions and dependencies before they become unpaid work.

Preserve commercial knowledge

Turn years of agency experience into reusable intelligence instead of leaving it trapped in individual people.

Built into the workflows agencies already use

Keeve does not ask teams to replace the tools they already use.

It brings commercial intelligence into the places where decisions happen:

• Email
• Documents
• AI assistants
• Project workflows
• Commercial processes

The result is a connected view of the agency’s commercial reality at the moment it matters most.

The future of agency decision-making

The next generation of agency software is not another place to store information.

It is intelligence that understands the business behind the work.

Keeve gives agencies the commercial confidence to know what should be sold, what should be included and how every engagement should be structured before work begins.