Where Keeve helps agencies win and preserve margin
Eight moments in the commercial lifecycle where the gap between recording work and understanding it decides your margin.
Scoping
Assumes 2 rounds of amends
Records what was agreed
Can find previous conversations and similar projects
Finds and interprets what has happened before
Knows this client typically needs 3 rounds of amends and that similar projects have taken 18% more time
Knows what should actually be scoped
15% average margin uplift at the point of scoping
Pricing
Shows what you charged previously
Records past prices
Can find comparable projects and previous pricing
Finds comparable pricing
Knows where similar work has been consistently underpriced based on actual delivery history
Identifies the most defensible price
15% more defensible pricing uncovered
Scope creep
Shows what was included in the original scope
Records the original agreement
Can find the request in email or Slack
Finds the relevant conversation
Knows the request is outside scope, calculates what it will cost and checks whether it has been approved
Identifies the commercial exposure
£X of unbilled scope identified
Forensic reporting
Shows that a project was £9,400 over budget
Shows what happened
Can explain where the hours went
Explains what happened
Traces the margin loss to its commercial cause and identifies the same pattern across previous projects
Identifies why it keeps happening
Find the margin leakage. Find the recurring cause.
True cost of pitching
Tracks pitch activity, win/loss and recorded time
Records the pitch
Can find previous pitches and related information
Finds the pitch history
Knows the seniority involved, historical effort, win rate and actual pitch cost to calculate the true cost of acquisition
Calculates the real economics
Know what it actually costs to win work
Status reporting
Shows that a project is 62% complete and amber
Reports delivery status
Can summarise the available project information
Summarises the project
Knows the forecast overrun, unquoted deliverables and emerging commercial risks
Exposes the commercial risk
See margin risk before it becomes margin loss
Post-mortems
Shows that a project finished 18% over budget due to revisions
Shows what went wrong
Can explain the project history and identify contributing factors
Explains why it went wrong
Knows the same pattern has occurred across 7 projects and identifies the underlying commercial failure
Identifies what needs to change
Turn every project into commercial intelligence
The difference
- Your systems remember the work.
- AI can find the work.
- Keeve understands what this means for your agency.
See what Keeve would uncover in your own commercial data.
Request a demo